Diwali Loyalty Programs - Shoppers into Repeat Buyers

10 October, 2025

Diwali is a time of lights, sweets, gifts, and celebrations with family and friends. For businesses, it is also the perfect chance to build customer loyalty during the Diwali season. A well-designed festive loyalty program can reward customers, make shopping more enjoyable, and encourage them to return again and again.

In this blog of CP6636, we will discuss the meaning and importance of the Diwali Loyalty Program. When customers shop online or in your store, they can earn points, discounts, or special festive rewards. These rewards make their experience memorable and build trust with your brand. A thoughtful program can turn one-time shoppers into loyal customers and make your brand part of their Diwali celebrations.

Why Focus on Customer Loyalty during Diwali Season?

The festive season is when people are ready to shop, try new products, and celebrate. Offering Diwali loyalty programs helps businesses:

• Encourage repeat purchases
  
  

• Reward loyal customers with festive surprises
  
  

• Increase engagement online and offline
  
  

• Strengthen long-term relationships

By implementing loyalty schemes for this Diwali, you show customers that they are valued and appreciated.

7 Ways to Reward Customers During Diwali

1. Welcome Rewards for New Customers

Attract new shoppers with Diwali gift and reward ideas like extra points or discounts on their first purchase. A simple sign-up through your festive loyalty program app makes it easy to track rewards.

Exclusive Diwali bonuses create excitement and encourage customers to shop more.

2. Festive Cashback and Bonus Points

Reward purchases with extra points or cashback. Offer special deals on gift bundles or festive items.

• Festival foods fuel rewards: Give extra points on sweets, snacks, and groceries
  
  

• Festival fuel rewards: Incentivize gifts, decorations, or DIY items
  
  

These small touches are a great way to enhance customer loyalty during the Diwali season.

3. Reward Referrals During the Festive Season

Encourage your customers to bring friends and family with festive incentive ideas. Both the referrer and the new customer can earn rewards, making it a win-win situation.

Promote referral programs through emails, social media, or app notifications to reach more people.

4. Exclusive Festival Experiences

Offer VIP perks to make your customers feel valued. Examples include:

• Early access to festival ticket sales rewards
  
  

• Limited edition products
  
  

• Private shopping events or contests
  
  

These experiences strengthen emotional connections and encourage participation in your Diwali loyalty programs.

5. Mobile-Friendly Loyalty Tracking

A festive loyalty program app helps customers:

• Track points and rewards easily
  
  

• Receive notifications about expiring rewards
  
  

• Access exclusive Diwali offers

Easy tracking ensures higher participation and enhances customer loyalty during the Diwali season.

6. Everyday Purchase Rewards

Reward small purchases like groceries, sweets, or home décor. Even minor rewards can make customers feel appreciated and encourage them to continue shopping. These are simple yet effective Diwali gift and reward ideas.

7. Use Social Media to Engage Customers

Share customer stories, contest winners, and exclusive offers on social media. This increases visibility for your loyalty schemes for this Diwali and attracts new customers.

Benefits for Businesses

Implementing loyalty schemes for this Diwali can bring multiple benefits:

1. Boosts sales during peak season – Encourages higher spending
   
   

2. Encourages repeat purchases – Builds long-term engagement
   
   

3. Strengthens customer relationships – Makes customers feel valued
   
   

4. Increases referrals – Expands your customer base
   
   

5. Improves brand visibility – Social and app campaigns amplify reach
   
   

6. Encourages higher average order value – Incentivizes larger or bundled purchases
   
   

7. Gathers customer insights – Helps personalize offers and plan inventory
   
   

8. Creates a competitive edge – Differentiates your brand
   
   

9. Drives long-term retention – Turns seasonal shoppers into loyal customers
   
   

10. Promotes brand advocacy – Happy customers share and recommend your brand
    
    

Top 7 Brands offering Diwali Loyalty Program in India

Here are some examples of how Indian brands run Diwali loyalty programs:

1. Flipkart (Big Billion Days + SuperCoins): Members earn coins redeemable for discounts or services.
   
   

2. Croma (Privileges Program): Points on purchases, free warranties, and early access to sales.
   
   

3. Reliance Retail (MyJio Rewards): Points redeemable at Fresh, Digital, and Trends stores.
   
   

4. Starbucks India (Diwali Rewards): Double points on festive drinks and merchandise.
   
   

5. Tata CLiQ (Festive Shopping Carnival): Extra cashback and bonus points for CLiQ Circle members.
   
   

6. Kalyan Jewellers (Loyalty Program): Extra points on gold purchases, gift hampers, and discounts.
   
   

7. Xoxoday Vouchers (Celebrating India): Redeemable vouchers across multiple brands for customers, employees, or partners.

Conclusion

Building customer loyalty during the Diwali season is more than offering discounts. It is about making your customers feel valued through Diwali loyalty programs, thoughtful festive incentive ideas, and creative Diwali gift and reward ideas. By using loyalty schemes for this Diwali, your business can increase engagement, boost sales, and create memorable festive experiences.