Top 20 Customer Loyalty Programs for Restaurants
03 October, 2025
Craving a reason to keep visiting your favourite restaurant? Restaurant loyalty programs are the perfect way to make every meal more rewarding. These customer loyalty programs for restaurants offer freebies, discounts, and exclusive perks that make dining out feel extra special. In 2025, restaurant loyalty schemes are getting smarter, with user-friendly apps, personalized offers, and creative rewards that keep diners hooked. From cozy coffee shops to upscale dining, we’ve curated the best restaurant customer loyalty programs. 20 shining examples of restaurant loyalty programs examples that show how to turn casual visitors into loyal fans. Explore these top loyalty programs for restaurants examples and see how the right restaurant loyalty system can elevate the dining experience. Type: Points-based How It Works: Earn "Stars" for every dollar spent, redeemable for drinks, food, or merchandise. Features Green and Gold tiers with better perks as you level up. Why It Works: With 30.4 million members, this customer loyalty restaurant program excels with seamless app integration and AI-driven personalized offers, making it a top restaurant loyalty program example. It’s easy to earn and redeem rewards. Key Feature: Tailored offers based on your order history. Website: https://www.starbucks.com/rewards Type: Tiered, points-based How It Works: Earn points per dollar spent, with four tiers (Member, Silver, Red, Signature) unlocking free items, tours, or gifting options. Why It Works: This loyalty program example for restaurants uses fun tiers and unique rewards like exclusive events to keep customers engaged, making it a standout in restaurant loyalty programs. Key Feature: Gift rewards to friends or family. Website: https://www.chick-fil-a.com/one Type: Points-based How It Works: Earn 10 points per $10 spent, redeemable for a free medium two-topping pizza at 60 points. Works across all ordering channels. Why It Works: A simple yet effective restaurant loyalty system, it’s gamified with challenges like multi-location orders, making it a great restaurant loyalty programs example. Key Feature: Earn points via phone, app, or in-store orders. Website: https://www.dominos.com/rewards Also Read - What is a loyalty Program? Type: Points-based How It Works: Earn points for purchases, redeemable for free entrees, drinks, or branded gear like t-shirts. Why It Works: AI-powered personalization and mobile ordering make this one of the best restaurant customer loyalty programs, offering a seamless experience. Key Feature: Redeem points for exclusive Chipotle merchandise. Website: https://www.chipotle.com/rewards Type: Tiered, points-based How It Works: Earn 10 points per dollar spent, with tiers (Pro, Captain, All-Star) based on yearly spending. Redeem for cookies, drinks, or subs, plus birthday perks. Why It Works: Easy app tracking and tiered rewards make this a top loyalty for restaurants example, encouraging more visits and higher spending. Key Feature: Custom offers tailored to your habits. Website: https://www.subway.com/rewards Type: Points-based How It Works: Earn points per purchase, redeemable for free menu items via the app. Why It Works: Simple redemption and limited-time offers make this a popular restaurant loyalty program example that drives excitement and urgency. Key Feature: Choose your own rewards for maximum flexibility. Website: https://www.mcdonalds.com/us/en-us/mymcdonalds.html Type: Subscription-based How It Works: Pay a monthly fee for unlimited coffee and tea, perfect for frequent visitors. Why It Works: This customer loyalty program for restaurants drives daily visits and ensures steady revenue, a unique take on loyalty for restaurants. Key Feature: Unlimited drinks for subscribers. Website: https://www.panerabread.com/en-us/unlimited-sip-club.html Type: Points-based How It Works: Earn points per dollar spent, redeemable for menu items. Pairs with RaiseRight for gift card savings. Why It Works: A straightforward restaurant loyalty scheme with fundraising integration, appealing to budget-savvy diners. Key Feature: Stack rewards with RaiseRight gift cards. Website: https://www.tacobell.com/rewards Also Read - What is an employee loyalty program? Type: Points-based How It Works: Earn points for purchases, redeemable for discounts or free items, plus birthday perks and fundraising options. Why It Works: High-value rewards and community-focused features make this a strong restaurant loyalty programs example. Key Feature: Community engagement through fundraising. Type: Points-based How It Works: Earn points on dine-in, takeout, or delivery, redeemable for discounts or free items like birthday desserts. Why It Works: Multi-channel earning and personalized offers make this a versatile customer loyalty restaurant program. Key Feature: Free birthday dessert to celebrate loyal customers. Website: https://www.applebees.com/en/rewards Type: Points-based How It Works: Earn 1 point per dollar spent, redeemable for discounts or free items like Pizookies®. Why It Works: Simple structure and popular rewards like desserts make it a great loyalty program example for restaurants. Key Feature: Points earned on takeout orders. Type: Tiered, points-based How It Works: Earn points per dollar spent, with tiers offering increasing rewards like free items or partner benefits (e.g., Shell gas discounts). Why It Works: Cross-brand partnerships and tiered benefits make this a standout in restaurant loyalty companies. Key Feature: Partner offers like fuel discounts. Website: https://www.redlobster.com/rewards Type: Tiered, points-based How It Works: Earn "Coins" for purchases, with tiers offering better rewards. Redemption starts at 200 Coins ($20 spent). Why It Works: Gamified tiers and a low redemption threshold make this a top restaurant loyalty program example. Key Feature: Fast reward redemption pipeline. Website: https://www.potbelly.com/perks Type: Points-based How It Works: Earn points for purchases, redeemable for doughnuts or other items. Focuses on customer choice in rewards. Why It Works: Simple, brand-aligned rewards make this a sweet loyalty for restaurants program. Key Feature: Autonomy in reward selection. Website: https://www.krispykreme.com/rewards Type: Points-based How It Works: Earn 10 points per dollar spent, redeemable for free meals or discounts via app or QR code scanning. Why It Works: Flexible redemption options make this one of the best restaurant customer loyalty programs. Key Feature: QR code or receipt scanning for point collection. Website: https://www.wendys.com/rewards Type: Points-based How It Works: Earn points per visit, redeemable for free entrees or other rewards. Why It Works: Encourages frequent visits with a straightforward restaurant loyalty system. Key Feature: Rewards tied to visit frequency. Website: https://www.qdoba.com/rewards Type: Item-based How It Works: Earn a free drink for every 10 purchased, tracked via a mobile app. Why It Works: A simple restaurant loyalty scheme that appeals to coffee shop regulars. Key Feature: Free drink reward aligns with brand identity. Website: https://www.costa.co.uk/costa-club Also Read - What is a customer loyalty program? Type: Experiential, points-based How It Works: Earn points for purchases, redeemable for exclusive experiences like priority reservations or wine tastings. Why It Works: High-value, experiential rewards make this a premium customer loyalty program for restaurants. Key Feature: VIP treatment with priority reservations. Type: Subscription-based How It Works: For a $39.99 monthly fee, members get free daily drinks, happy hours, and exclusive events. Why It Works: Experiential rewards and VIP status make this a unique loyalty for restaurants program. Key Feature: Members-only events and daily perks. Website: https://www.tinshopsocialclub.com Type: Points-based, cashback How It Works: Combines payment and rewards via a mobile wallet, offering cashback and personalized offers. Early users report a 40% increase in repeat visits. Why It Works: Innovative cost-reduction makes this a modern restaurant loyalty system for smaller restaurants. Key Feature: Cashback rewards reduce transaction fees. Website: https://www.clavaa.com Restaurant loyalty programs in 2025 are all about making diners feel valued while driving repeat visits. From simple points systems to VIP experiences, these best restaurant customer loyalty programs show how restaurant loyalty companies can build lasting connections. By blending technology, personalization, and creative rewards, these loyalty programs for restaurants examples turn casual diners into loyal fans, ensuring success for both the business and its customers.1. Starbucks Rewards
2. Chick-fil-A One
3. Domino’s Piece of the Pie Rewards
4. Chipotle Rewards
5. Subway MVP Rewards
6. McDonald’s MyMcDonald’s Rewards
7. Panera Bread Unlimited Sip Club
8. Taco Bell Rewards
9. Texas Roadhouse VIP Club
10. Applebee’s Club Rewards
11. BJ’s Premier Rewards Plus
12. Red Lobster My Red Lobster Rewards
13. Potbelly Perks
14. Krispy Kreme Rewards
15. Wendy’s Rewards
16. Qdoba Rewards
17. Costa Coffee Club
18. The Capital Grille Concierge
19. Tin Shop Social Club
20. Clavaa Loyalty Program
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