Top 5 Customer Loyalty Programs in Asia
09 October, 2025
Customer loyalty is growing faster than ever in Asia. From shopping apps to airlines and beauty stores, brands are finding creative ways to keep customers happy. Customer loyalty programs are no longer just about discounts. They make people feel valued through rewards, fun experiences, and benefits that fit naturally into everyday life. Asia is setting the standard for brand loyalty programs in Asia. Here is why: In countries like India, China, and across Southeast Asia, most daily activities happen on mobile phones. People pay bills, order food, book rides, and shop online on their phones. Customer loyalty programs in Asia are built directly into these apps, making it easy to earn and use rewards anytime. Loyalty here is not boring. Many reward programs for customers use games, challenges, and membership levels to make collecting points exciting. Customers feel motivated to move up tiers while enjoying the process. This is why these are among the most successful loyalty programs in the region. Super apps like Paytm combine payments, rides, shopping, and travel. This allows one brand loyalty program to work across multiple services. It saves time and simplifies life for users. In short, Asia leads because customer loyalty programs are mobile-friendly, fun, and deeply integrated into daily routines. Paytm rewards users with points for paying bills, recharging phones, booking tickets, and shopping online. With over 300 million users, points can be redeemed for cashback, discounts, or special deals within the app. Paytm is one of the most successful loyalty programs in India and a leading example of brand loyalty programs in Asia. Vistara Airlines’ frequent flyer program lets travelers earn points on every flight. Points can be used for free flights, hotel stays, or upgrades. This customer loyalty program in Asia is ideal for frequent travelers. It offers both convenience and rewards, making it one of the most successful loyalty programs for airlines. Built into the Grab app, GrabRewards lets users earn points on rides, food delivery, and payments. Points can be redeemed with over 150 partner brands. Membership tiers like Silver, Gold, and Platinum unlock extra perks. GrabRewards is one of the top brand loyalty programs in Southeast Asia. It provides seamless reward programs for customers. Thailand’s largest lifestyle loyalty program works with over 1,000 partners. Members earn points when they shop and participate in missions to win extra rewards. This gamified approach makes it one of the most successful loyalty programs and a top example of brand loyalty programs in Asia. Sephora’s Beauty Pass is designed for beauty fans. Members get product tips, early access to launches, and invitations to classes or makeovers. By combining online and in-store experiences, this customer loyalty program keeps shoppers engaged and shows the power of reward programs for customers. Gamification: Many brand loyalty programs now use games and challenges to keep customers engaged. Partnerships across brands: Customers can earn and redeem points at multiple stores. These are among the most successful loyalty programs in Asia. Mobile-first design: Most rewards are built directly into apps and wallets, enhancing customer loyalty programs in Asia. Personalized rewards: Brands focus on unique experiences, not just discounts. This creates meaningful reward programs for customers. The best customer loyalty programs in Asia are not just about collecting points. They make life easier, add fun, and give customers reasons to return. By using mobile apps, games, and connected services, brand loyalty programs in Asia are shaping the future of loyalty for the world to follow.Why Asia Leads the Way in Loyalty Innovation
People Live on Mobile Apps
Rewards Are Made Fun
One App for Everything
Top Loyalty Programs in Asia
1. Paytm First Points (India)
2. Club Vistara (India)
3. GrabRewards (Southeast Asia)
4. The 1 (Thailand)
5. Sephora Beauty Pass (Singapore, Thailand, Malaysia)
What’s New in Asia’s Loyalty Programs
Final Thoughts