Top 5 Employee Loyalty Programs in Europe
07 October, 2025
In Europe’s fast-paced job market, an employee loyalty program helps keep workers motivated and engaged. A great employee reward system makes people feel valued with praise, perks, and growth opportunities. Company rewards programs lift team spirit and cut turnover, while a staff rewards program creates a fun, supportive vibe. In this blog of CP6636, let’s explore the top five employee reward programs in Europe. An employee loyalty program comes in four types: A point-based employee reward program lets workers earn points for great work, which they can use for gift cards or experiences. A tiered employee reward system gives bigger perks as employees hit goals like staying in the company for a longer duration or delivering outstanding results in a project. A value-based employee loyalty program in Europe rewards workers for supporting the company’s mission, giving them purpose. A gamified staff rewards program uses fun stuff like challenges or leaderboards to keep things exciting. Read more - What is an Employee Loyalty Program? Benefits & Uses These types make employee reward programs in Europe unique and engaging. A great employee loyalty program does more than offer rewards. It makes workers feel like they belong. In Europe, a strong employee reward system can cut turnover by up to 40% and boost productivity. Company rewards programs like these create happy workplaces. A staff rewards program keeps employees motivated with unique approaches. These employee reward programs in Europe shine by meeting different needs, ensuring every employee loyalty program in Europe keeps workers engaged. What’s the Deal? DHL Express, a global delivery leader, runs a stellar employee loyalty program in Europe. Their “Certified International Specialist” (CIS) training builds pride and teamwork in their employee reward system. Workers get rewards for awesome work, boosting morale, while clear career paths make their company''s rewards programs shine. This staff rewards program keeps employees engaged and happy. What’s the Deal? Schneider Electric’s employee loyalty program rocks with its “New Ways of Working” employee reward system, offering flexible work options for a better balance. Mental health support and skill-building are key in their company''s rewards programs. This staff rewards program makes employees feel cared for and valued. What’s the Deal? Hilti’s employee loyalty program focuses on open communication and supportive leaders in its employee reward system. Their company''s rewards programs focus on trust and career growth, making employees feel valued. The staff rewards program creates a friendly, team-focused vibe. What’s the Deal? Novo Nordisk’s employee loyalty program offers flexible hours and generous family leave in its employee reward system. Their mission to fight chronic diseases drives their company''s rewards programs, giving workers purpose. The staff rewards program includes praise and growth opportunities. Website: https://www.novonordisk.com What’s the Deal? Allianz’s employee loyalty program includes training for new skills and a diverse, welcoming workplace in its employee reward system. Their company''s reward programs promote a supportive team spirit. The staff rewards program keeps employees excited to stay. Read More - What is a Loyalty Program? Meaning, Types, and Benefits An employee loyalty program is a must for European companies in 2025. From value-based employee reward programs in Europe, like Novo Nordisk’s mission-driven culture, to tiered company rewards programs like Schneider Electric’s flexible work, these employee reward systems build awesome teams. Check out their websites to find the best staff rewards program for your company and watch loyalty soar with an employee loyalty program in Europe.What are the four types of Loyalty Programs?
Points-based
Tier-based
Value-based
Gamified-based
Why These Programs Are a Big Deal?
Top Employee Loyalty Programs are-
1. DHL Express (Germany)
Why It’s Awesome: The value-based CIS employee reward program creates a tight-knit community. Recognition and growth fuel this employee loyalty program in Europe.
Website: https://www.dhl.com2. Schneider Electric (France)
Why It’s Awesome: The tiered employee reward programs in Europe fit modern needs, boosting loyalty through flexibility in this employee loyalty program in Europe.
Website: https://www.se.com3. Hilti (Liechtenstein)
Why It’s Awesome: This value-based employee reward program builds a collaborative culture, keeping turnover low with a strong employee loyalty program in Europe.
Website: https://www.hilti.group4. Novo Nordisk (Denmark)
Why It’s Awesome: This value-based employee reward program in Europe ties employees to a meaningful mission, boosting loyalty in this employee loyalty program in Europe.5. Allianz (Germany)
Why It’s Awesome: The tiered and value-based employee reward programs in Europe blend skill-building and inclusivity, making this employee loyalty program in Europe a hit.
Website: https://www.allianz.comConclusion