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Top 7 Travel Loyalty Programs in Europe

03 November, 2025

Travel loyalty programs in Europe are changing the way people explore. Every trip you take can now earn you rewards through the best travel loyalty schemes and top travel loyalty programs. From airline mileage programs that offer free flights to hotel membership rewards that unlock upgrades and savings, these travel rewards programs in 2025 make every journey more exciting and valuable.

Travel Loyalty Programs

If you want to get more value from your next trip, here are the Top Travel Loyalty Programs in Europe for 2025, easy to join, free to use, and full of exciting travel rewards.

1. Flying Blue (Air France–KLM)

Website: www.flyingblue.com

How It Works:

  • Earn miles on every Air France, KLM, or SkyTeam flight.

  • Redeem your miles for tickets, upgrades, or hotel stays.

  • Higher tiers unlock extra perks like lounge access and priority check-in.

Why People Love It:

  • Simple and flexible airline miles program.

  • Regular bonus promotions and partner offers.

  • Strong global network across Europe and beyond.

Why It Matters:
Flying Blue is one of the best travel loyalty schemes for frequent flyers who want easy rewards and wide travel options.

2. British Airways Executive Club (Avios)

Website: www.britishairways.com/executive-club

How It Works:

  • Collect Avios every time you fly with British Airways, Iberia, or Qatar Airways.

  • Spend your Avios on flights, upgrades, or hotels.

  • Easily share or move points between Avios partners.

Why People Love It:

  • One system for several airlines.

  • Great value for short European trips.

  • Easy-to-use app for managing rewards.

Why It Matters:
Avios is among the top loyalty programs for travelers, offering real value and flexibility across multiple airlines.

3. Miles & More (Lufthansa Group)

Website: www.miles-and-more.com

How It Works:

  • Earn miles through Lufthansa, SWISS, Austrian Airlines, and other partners.

  • Use your miles for flights, hotel stays, or car rentals.

  • Frequent flyers get priority services and extra perks.

Why People Love It:

  • Trusted airline miles program with a wide reach.

  • Great for business and long-haul travelers.

  • Works with the Star Alliance network.

Why It Matters:
Miles & More is one of the best travel loyalty programs in Europe, giving travelers a balance of global coverage and easy rewards.

Read more - Top 5 Travel Loyalty Programs to Save on Trips

4. AerClub (Aer Lingus)

Website: www.aerlingus.com/aerclub

How It Works:

  • Earn Avios points on Aer Lingus flights and partner purchases.

  • Use them for flights, upgrades, or hotel stays.

  • Connects smoothly with British Airways and Iberia programs.

Why People Love It:

  • Simple and beginner-friendly.

  • Works well for travelers between Europe and the U.S.

  • Mixes flight and lifestyle rewards.

Why It Matters:
AerClub makes it easy to join one of the best travel loyalty schemes in Europe and enjoy flexible, shared Avios rewards.

5. Italo Più (Italy)

Website: www.italotreno.it/en/italo-piu

How It Works:

  • Earn points whenever you travel on Italo trains.

  • Redeem them for free trips or seat upgrades.

  • Access partner discounts for frequent travelers.

Why People Love It:

  • Fully digital and eco-friendly.

  • Perfect for daily train users.

  • Quick and simple reward redemptions.

Why It Matters:
Italo Più shows that travel rewards programs 2025 aren’t limited to airlines. Train travelers can also enjoy perks and savings across Italy.

6. My Thalys World (Thalys Rail)

Website: www.thalys.com/mythalysworld

How It Works:

  • Earn points on every train trip with Thalys across France, Belgium, Germany, and the Netherlands.

  • Advance to higher levels for better rewards.

  • Redeem points online for tickets or upgrades.

Why People Love It:

  • Perfect for frequent train travelers.

  • Personalized offers based on travel habits.

  • Easy booking and redemption system.

Why It Matters:
My Thalys World is one of the top loyalty programs for travelers who prefer trains over flights, offering smooth and sustainable travel benefits.

7. SAS EuroBonus (Scandinavian Airlines)

Website: www.flysas.com/en/eurobonus

How It Works:

  • Earn points on SAS flights, hotels, and car rentals.

  • Use your points for flights, upgrades, or even products.

  • Premium members get early boarding and lounge access.

Why People Love It:

  • Simple and user-friendly.

  • Works across Europe and Asia.

  • Ideal for Scandinavian and Northern European travelers.

Why It Matters:
EuroBonus is a top-rated airline miles program that helps travelers get the most out of every journey in 2025.

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Best Hotel Membership Rewards in Europe

Restaurant Loyalty Programs for Students

These hotel membership rewards programs let you earn points even when you’re not flying, helping you get more value from every stay.

Why These Programs Stand Out

  • They offer real rewards like free tickets and upgrades.

  • They’re easy to join and use through mobile apps.

  • They combine airline miles programs and hotel membership rewards for full travel benefits.

  • They represent the best travel loyalty schemes for modern travelers in 2025.

Conclusion

If you love exploring new places, joining a travel loyalty program can make a big difference.
These Top Travel Loyalty Programs in Europe let you earn points while you fly, stay, or ride, and turn them into rewards you’ll actually use.

Whether you want airline miles, hotel upgrades, or free train trips, these are the best travel loyalty programs and travel rewards programs 2025 worth joining. Travel more. Earn more. Enjoy more with Europe’s best loyalty programs for travelers.