Top 10 Restaurant Loyalty Programs in Europe
27 October, 2025
Restaurants across Europe are making dining more rewarding than ever. Restaurant loyalty programs reward customers with points, complimentary treats, and exclusive perks, such as birthday surprises. These programs not only make dining more enjoyable but also help restaurants boost repeat visits and revenue. Customers also spend 15–25 percent more per visit, and restaurants see 20–30 percent more repeat visits thanks to customer loyalty programs for restaurants. Here are some of the best restaurant loyalty programs in Europe, and what makes them effective Type: Reward-based / Tiered rewards How It Works: Earn points with every visit. Redeem for free meals, dough balls, and cookbooks Why Businesses Love It: Over 2.7 million members have redeemed 131.56 crore in rewards, boosting repeat visits Key Feature: Free meals on sign-up and tiered rewards Website: PizzaExpress PizzaExpress is one of the most effective restaurant loyalty programs because it offers both points and personalized rewards, which keep customers engaged. Type: Reward-based / App-integrated How It Works: Earn Subway Cash for every 120 INR spent and redeem for meals, merchandise, or exclusive deals Why Businesses Love It: Increases app engagement and repeat orders Key Feature: Personalized deals and smooth app ordering Website: Subway Subway is listed among the top restaurant loyalty apps in Europe because of its easy-to-use restaurant rewards app that lets customers track points and redeem offers seamlessly. Type: Reward-based / Points system How It Works: Earn 1 point per £1 spent. 20 points = £3 in Papa Dough Why Businesses Love It: Encourages repeat orders through a simple, easy-to-use points system Key Feature: Simple points system for easy rewards Website: Papa John’s Papa John’s is often mentioned in lists of best restaurant loyalty programs because its restaurant loyalty program is simple and highly rewarding for regular customers. Read More - Top 5 Employee Loyalty Programs in Europe Type: Reward-based / App perks How It Works: Collect stamps with every purchase and earn free items. Double stamps after 5pm Why Businesses Love It: Drives app usage and keeps customers returning Key Feature: Free drink on sign-up and birthday perks Website: Greggs Greggs has one of the top restaurant reward programs, and its restaurant rewards apps make it easy for users to track purchases and collect rewards. Type: Reward-based / Personalized perks How It Works: Earn points for meals and redeem for free food, birthday surprises, and exclusive deals Why Businesses Love It: Personalized rewards help build a stronger connection with customers Key Feature: Birthday bonuses and tailored offers Website: Nando’s Nando’s is recognized for having one of the best restaurant loyalty programs with unique rewards that make customers feel valued. Type: Reward-based / Digital points How It Works: Earn points for every €1 spent. Redeem for free menu items via the McDonald’s app Why Businesses Love It: Boosts repeat visits and app engagement across countries Key Feature: Easy app redemption and multi-country availability Website: McDonald’s McDonald’s app is considered one of the top restaurant loyalty apps because of its comprehensive restaurant loyalty program and easy-to-use restaurant rewards apps functionality. Type: Reward-based / Booking and review points How It Works: Earn Yums points for reservations and reviews. Redeem for discounts on future bookings Why Businesses Love It: Encourages online engagement and repeat visits Key Feature: Points for bookings and reviews Website: TheFork TheFork is a great example of customer loyalty programs for restaurants that use both reservations and reviews to engage diners. Type: Reward-based / App perks How It Works: Earn points with every purchase and redeem for free sides or special offers Why Businesses Love It: Keeps customers returning and increases app usage Key Feature: Easy app rewards tracking Website: KFC UK KFC is among the best restaurant loyalty programs in Europe because its restaurant rewards program works across its app and in-store purchases. Read More - Best 5 Student Loyalty Programs Type: Reward-based / Personalized perks How It Works: Collect crowns with every purchase. Redeem for free food and special offers Why Businesses Love It: Personalized rewards increase loyalty and repeat visits Key Feature: Tailored deals via app Website: Burger King UK Burger King has one of the top restaurant loyalty apps, offering one of the most effective restaurant loyalty programs with personalized rewards. Type: Reward-based / Tiered points How It Works: Earn stars for each purchase. Redeem for drinks, food, or exclusive perks Why Businesses Love It: Encourages app engagement and keeps customers loyal Key Feature: Rewards usable across multiple locations Website: Starbucks Starbucks is widely regarded as a top example of customer loyalty programs for restaurants. Its restaurant rewards apps and tiered rewards make it one of the best restaurant loyalty programs globally. 1. What are restaurant loyalty programs? 2. Which are the best restaurant loyalty programs in Europe? 3. Do loyalty programs increase spending? 4. Are most programs app-based? 5. Can small restaurants benefit from loyalty programs?
1. PizzaExpress (UK)
2. Subway Rewards (UK, Finland, Germany)
3. Papa John’s Rewards (UK)
4. Greggs Rewards (UK)
5. Nando’s Loyalty (UK)
6. MyMcDonald’s Rewards (Europe-wide)
7. TheFork Loyalty (Europe-wide)
8. KFC Colonel’s Club (UK)
9. Burger King Royal Perks (UK)
10. Starbucks Rewards (Europe-wide)
Frequently Asked Questions
They reward customers for returning and offer points, free items, or discounts.
Some of the top programs include PizzaExpress, Subway, Papa John’s, Greggs, Nando’s, McDonald’s, TheFork, KFC, Burger King, and Starbucks
Yes. Customers spend 15–25 percent more, and repeat customers can generate up to 80 percent of revenue
Yes. Apps make it easy to track points, redeem rewards, and get personalized offers through restaurant rewards apps
Yes. Even small restaurants can encourage repeat visits, collect customer data, and offer simple restaurant loyalty programs
Restaurant loyalty programs make dining more rewarding for customers while helping businesses grow. Points, perks, and app-based restaurant rewards program features encourage repeat visits and build lasting relationships. Europe’s top restaurant loyalty apps show that rewarding customers benefits both diners and restaurants.